dad info - case study

Dad Info developed from the activities of the charity Father’s Direct, (the national information centre on fatherhood), Dad Info was created to provide fathers with vital information on fatherhood.

Stepping Stones Marketing Solutions has undertaken marketing research to assist with the organisations strategic planning. The views and concerns of fathers (both existing fathers and “expectant” fathers) were researched as part of an interview research programme, enabling Dad Info to establish the needs and requirements of Dads throughout fatherhood. This research was then utilised by the organisation to assist in making strategic decisions in respect to how information could be best provided to fathers.

For further information on Dad Info and Father’s Direct please visit:

www.dadinfo.co.uk and www.fathersdirect.co.uk