communications
An integrated marketing communications plan is vital in the promotion of any
organisation. Ensuring that the message distributed is common throughout all
media communications is essential in building a strong “voice” in the
market.
Integrating all initiatives in a communication campaign will ensure that all
media promotional efforts reinforce the company key messages.
An integrated marketing campaign can include:
- Branding - promotion of company brand
- Advertising - print, radio, TV, cinema, outdoor promotions
- Brochures - design , copywriting , print and distribution management.
- Newsletter copywriting , design and distribution
- Direct Marketing - mail, telephone, fax communication
- Website - brochure or full e- commerce shopping sites and e- marketing communications.
- PR (Public Relations)
- Events - exhibitions, corporate hospitality and seminars
Stepping Stones Marketing Solutions can arrange these and many other
communications and PR initiatives as part of an integrated PR campaign or as a one-off
event.