Please find below case studies of work undertaken for some of our clients.
People Finder Direct – Tracing agent
Missing people search specialist launches new branding
People Finder Direct have over 35 years experience in locating missing people in the UK and across the globe. People Finder Direct assists individuals who are searching for a missing relative or friend or acts on behalf of a business looking for a debtor or ex tenant.
Stepping Stones Marketing Solutions have assisted People Finder Direct in creating a new dynamic brand for the organistaion which has been trading for over 3 decades. This support has included
- Logo design
- Brand identity
- Website design and build
- Seacrh engine optimisation
- Social media
To find out more about People Finder Direct visit their website www.peoplefinderdirect.co.uk
Everycare is a UK wide private health and social care franchise that has been helping to improve the quality of life for people with care needs since 1993.
Everycare provides (via a network of over 20 UK wide regional offices), a range of health, social care and nursing services for individuals requiring personal home care and organisations looking for nursing support.
Stepping Stones Marketing Solutions has provided marketing support for the organisation across the marketing mix. This includes:
- Marketing consultancy
- Graphic design services
- Website design and build
- Online services including ongoing website SEO and email distribution
- Event management
- PR and communications
Stepping Stones Marketing Solutions has designed and built a website for the organisation which includes individual sections for all 20 franchises.
In total the website has over 200 pages all search engine optimised to provide the company with the best opportunity to raise its profile and be found online. Stepping Stones Marketing Solutions currently monitors over 500 keywords to ensure that the site is performing at its very best. Thanks to the way it has been designed and coded the site currently out performs all it’s competitors in the private home care market across these keywords , including the UK’s largest care company. To view the site visit www.everycare.co.uk
In addition to providing support for Everycare UK , Stepping Stones Marketing has also provided services to support Everycare International www.everycareinternational.com which has included building websites for both organisations.
Stepping Stones Marketing Solutions has also provided event management support in organising seminars and events for the company.
Stepping Stones Marketing Solutions has built websites for a range of clients. To view some of these click on the company name below:
All our websites have included full copywriting, design and build and include all the latest search engine optimisation best practice. Our websites are also built to industry standards so that you can be sure that your site is future proofed as best as possible in respect of future technology developments.
We also conduct reviews of websites and can provide feedback and advice on how the website performance can be improved. Please see the Ahed Therapies case study below.
Ahed Therapies – website review and amends
Ahed Therapies is the latest new client to experience the very real difference provided by Stepping Stones Marketing Solutions.
The company that specialises in providing psychiatry and counselling treatments were disappointed by the results of it’s website built by a Cardiff website company. The problem was typical of what we see time and time again. The website had been built providing company information but was not appearing on Google or any other search engine at all!!!!!!
Stepping Stones Marketing reviewed the website and initially provided the company with an independent report by a leading website ranking company on the search engine position of the website on 26 chosen keywords which the company wanted it’s website to be found under. This showed that only one keyword was ranked by Google out of the 26 chosen keywords – and this was the company name Ahed Therapies. The website basically was hidden to the world not appearing anywhere!
Stepping Stones Marketing Solutions then undertook changes to the coding and text on the existing pages and 4 days later the independent search engine position report for all the keywords was run again showing the following results:
- 25 of the 26 pages now ranked by Google
- 15 pages ranked higher than position 20 (page 2 of Google search)
- 13 pages ranked on page 1
- 6 pages ranked no.1 on page 1
- Ahed Therapies was now being found on many more searches in addition to the 26 being monitored.
The above approach is typical of the website strategy support that is provided by Stepping Stones Marketing.
How many website design companies are confident enough to measure their success and report on this back to a client?
Our approach is simple, a website needs to be built correctly to have the best chance of search engine optimisation success. Unfortunately most website designers are graphic designers and produce nice looking websites but do not possess the coding and search engine optimisation skills to ensure a website performs as it should….or cannot be bothered because they know that a client does not understand what is required to make a website search engine friendly, prefering to charge a client for additional SEO work after the website is built!!
Alastair Clarke Walker of Ahed Therapies commenting on the change in the website performance said “At last I have someone who has explained simply what is required to make our website be found and give us a very real chance to receive enquiries. I cannot believe the results after only 4 days, but the explanation of why the changes were required by Stepping Stones Marketing and the evidence they provided as to exactly how the website was performing was very professional. I cannot understand why the existing website company could not achieve the same ensuring that the website performed as we required. My advice would be to contact Stepping Stones Marketing Solutions before you build a website or if your website is not performing as you want and let them open your eyes to the world of website building!”
If you want to bring your website to life – contact Stepping Stones Marketing Solutions today.