Help the Aged in Wales is an international charity fighting to free older people from poverty, isolation and neglect. The charity works with older people, older people’s forums, local influencers, decision-makers and service providers, to make sure that the specific needs of Wales’ older population are recognised and addressed.
The Help the Aged in Wales “Growing Older in Wales” programme is the first age awareness and age equality training programme of its kind in the UK. The course brings theory and evidence together into a practical resource for tackling age discrimination.
It focuses on the negative effects of older people’s experiences of age discrimination, looking at examples from areas of public and private life including employment, citizenship, insurance, health care and social care services. It aims to challenge attitudes towards ageing and to create a fair and equal society for older people.
Stepping Stones Marketing Solutions has assisted the charity in building a marketing strategy to communicate and develop the roll out of the programme across Wales and the rest of the UK. This has included a marketing research project to understand the requirements of stakeholders and corporate clients who are looking to become involved in the programme, in order to ascertain the optimum distribution model and to understand client requirements to ensure a successful launch and implementation.