case study
- gavan products (Tiller Co-Pilot)

Gavan Products is a specialist engineering company making a range of bespoke items for a variety of industries.

The Tiller Co-Pilot is an advanced tiller locking system which has been developed by Gavan Products to enable the helmsman of any tiller steered boat to leave the helm in any weather conditions and to perform minor tasks around the boat whilst under sail. All of the materials used in the manufacture of the Co Pilot are of the finest marine grade 316 stainless steel & marine grade quality nylon componentry. Its streamlined profile means that it can be mounted on top or on the underside of the tiller and will not interfere with your movements within a confined cockpit.

Stepping Stones Marketing Solutions has provided support for Gavan Products to develop a marketing strategy considering the following key issues:

• Distribution strategy
• Pricing matrix for wholesale and retail markets
• Promotion tactics
• Packaging solutions
• ecommerce strategy
• PR and communication activity.